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the ButterCup

Clothing boutique with locations in New Market & Woodstock, VA. We offer size inclusive women's fashion, accessories, and local artisans.
Open today until 5:00 PM
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SNOW DAY! We will be CLOSED today, January 7th due to weather. We will re-open at both locations on Saturday, January 8th. Our hours are 11am-5pm. Be Safe Friends!

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Our Winter Hours
Hello Friends! We have updated our hours for the winter season. We hope you find these updated hours helpful. We look forward to welcoming you soon!

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Hi Friends!
We will be CLOSED November 11th-November 13th for a family wedding. We will re-open on Sunday, November 14th. Thank you for your understanding.

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We Love Fall!
Fall has started to arrive at the ButterCup! Here are a few items that we have gotten in recently. Fall T-Shirts, pumpkins, tea towels & Swedish Dish cloths. Come see us or call us for shipping details.

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Back-to-School Special for Teachers!

Aug 1, 2021 – Aug 16, 2021

As a Thank You for all you do for our Children & Community, the ButterCup would like to offer a 20% Discount. Please bring your teacher ID.

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Meet the Maker - Lovely by Jess

Jul 1, 2021 – Jul 1, 2021

Our Local Maker this week is Jessica. Jessica makes beautiful leather, sparkly studs & thread earrings. I hear she even has some new designs planned for this event. We can not wait for you to meet Jessica and learn more about her story! Bring a friend or two. Refreshments will be served. When you...

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Meet the Makers Series

Jun 17, 2021 – Jun 17, 2021

This Thursday, June 17th we will kick off our "Meet the Makers" series. This week Artful Accents, made by Kathy Alderfer, will be our guest. Kathy will have some exclusive inventory that will only be available at the ButterCup during our event. Come shop the evening away.

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a month ago
This is the CUTEST family owned store! If you are looking for comfortable and beautiful clothing, The Buttercup has it! So many sizes with very helpful people to guide you in the right direction. I WILL be back to this store and HIGHLY RECOMMEND this cute boutique to anyone who wants to look great and be charmed by The Buttercup staff who quickly become your family!
- Tricia S
a month ago
Always a terrific experience. Cristi has eclectic inventory, great variety of sizes and a welcoming environment. The Buttercup is a must visit each time we are in the area. And now they have two fantastic locations!!!
- Mary B
2 months ago
Southern charm, fabulous styles for all ages, something for everyone, and just a fun, lovely small town shopping experience! You won't find better boutique customer service than Cristi, "Doey" and "Papa!" BOTH of The ButterCup locations are wonderful and each offer unique clothing items. 💛
- Hillary L

What you will find at the ButterCup

the ButterCup is a small boutique in the heart of the Shenandoah Valley of Virginia. We specialize in unique, inclusive women's fashions, local maker jewelry, accessories, pottery & candles. 

Our Mission at the ButterCup is to build an environment within our community of support, compassion and understanding for each other, our customers and vendors. While exhibiting the highest levels of respect, hospitality, commitment to quality and charity.

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  • (540) 333-5811


Get directions
9431 South Congress Street
New Market, VA 22844

Business Hours

Thu:11:00 AM – 5:00 PM
Fri:11:00 AM – 5:00 PM
Sat:11:00 AM – 5:00 PM
Sun:11:00 AM – 5:00 PM
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