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the ButterCup

A boutique located in New Market specializing in size inclusive women's fashion, accessories, locally made goods & home decor items.
Opening at 11:00 AM tomorrow
Header image for the site


SNOW DAY! We will be CLOSED today, January 7th due to weather. We will re-open at both locations on Saturday, January 8th. Our hours are 11am-5pm. Be Safe Friends!

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Our Winter Hours
Hello Friends! We have updated our hours for the winter season. We hope you find these updated hours helpful. We look forward to welcoming you soon!

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Hi Friends!
We will be CLOSED November 11th-November 13th for a family wedding. We will re-open on Sunday, November 14th. Thank you for your understanding.

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We Love Fall!
Fall has started to arrive at the ButterCup! Here are a few items that we have gotten in recently. Fall T-Shirts, pumpkins, tea towels & Swedish Dish cloths. Come see us or call us for shipping details.

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Back-to-School Special for Teachers!

Aug 1, 2021 – Aug 16, 2021

As a Thank You for all you do for our Children & Community, the ButterCup would like to offer a 20% Discount. Please bring your teacher ID.

Show this code at the store:

Meet the Maker - Lovely by Jess

Jul 1, 2021 – Jul 1, 2021

Our Local Maker this week is Jessica. Jessica makes beautiful leather, sparkly studs & thread earrings. I hear she even has some new designs planned for this event. We can not wait for you to meet Jessica and learn more about her story! Bring a friend or two. Refreshments will be served. When you...

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Meet the Makers Series

Jun 17, 2021 – Jun 17, 2021

This Thursday, June 17th we will kick off our "Meet the Makers" series. This week Artful Accents, made by Kathy Alderfer, will be our guest. Kathy will have some exclusive inventory that will only be available at the ButterCup during our event. Come shop the evening away.

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2 months ago
This shop is so unique with so much to see! I loved the selection of earrings especially! Cristi is very engaging and supportive of local artisans. It was nice to know I was supporting a local business with my purchase! Can't wait to see it decorated for Christmas!!!
- Richard R
2 months ago
Love the shop! It is so pretty inside. The owner is magnificent. I wish I could buy on line. There were a few more things I wanted. I bought a shirt and it is so soft.
- Pam S
a month ago
Shenandoah County NEEDED the ButterCup & Cristi! It is so nice to be able to go to a boutique in downtown Woodstock and to be able to choose from such a fun assortment. Cristi was made to be a shop owner and curator 💙
- McKenzie A
the ButterCup is a small boutique in the heart of the Shenandoah Valley of Virginia. We specialize in unique, inclusive women's fashions, local maker jewelry, accessories, pottery & candles. 

Our Mission at the ButterCup is to build an environment within our community of support, compassion and understanding for each other, our customers and vendors. While exhibiting the highest levels of respect, hospitality, commitment to quality and charity.

Contact Us


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  • (540) 333-5811


Get directions
9431 S Congress St
New Market, VA 22844
United States

Business Hours

Wed:11:00 AM – 5:00 PM
Thu:11:00 AM – 5:00 PM
Fri:11:00 AM – 5:00 PM
Sat:11:00 AM – 5:00 PM
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