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the ButterCup

A boutique located in New Market specializing in size inclusive women's fashion, accessories, locally made goods & home decor items.
Opening at 11:00 AM tomorrow
Header image for the site

Updates

We Love Fall!
Fall has started to arrive at the ButterCup! Here are a few items that we have gotten in recently. Fall T-Shirts, pumpkins, tea towels & Swedish Dish cloths. Come see us or call us for shipping details.

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Back-to-School Special for Teachers!

Aug 1, 2021 – Aug 16, 2021

As a Thank You for all you do for our Children & Community, the ButterCup would like to offer a 20% Discount. Please bring your teacher ID.

Show this code at the store:

Meet the Maker - Lovely by Jess

Jul 1, 2021 – Jul 1, 2021

Our Local Maker this week is Jessica. Jessica makes beautiful leather, sparkly studs & thread earrings. I hear she even has some new designs planned for this event. We can not wait for you to meet Jessica and learn more about her story! Bring a friend or two. Refreshments will be served. When you...

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Meet the Makers Series

Jun 17, 2021 – Jun 17, 2021

This Thursday, June 17th we will kick off our "Meet the Makers" series. This week Artful Accents, made by Kathy Alderfer, will be our guest. Kathy will have some exclusive inventory that will only be available at the ButterCup during our event. Come shop the evening away.

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Testimonials

a month ago
While in town for a girls weekend, my friend and I stopped at this boutique after breakfast next door. The owner, Cristi has great selection of unique clothing and jewelry. Her father, Greg was working with her this day and he was such a delight and a great salesman:) I found a few great must haves while there! Also, if you like leggings like most of us do….she sells the softest pairs I have ever felt…fittingly named butter leggings. Gonna have to sign up for the Live shows on Facebook (Buttercup)!
- Michelle S
a month ago
Super cute size inclusive clothes, trendy housewares, lots of local made jewelry and so much more. An amazing, unexpected shop in a cute little town. Owner incredibly friendly and really just killing it in this adorable little shop full of curated goodness.
- K. E
5 months ago
I am from out of town, and discovered one of the best stores with the most beautiful people. The clothes are amazing, such a wonderful selection. Some of the softest tops I have ever put on. I so enjoyed having help putting my outfits together, and to size down, wow! What an incredible jewel to find in New Market. Do not miss this shop. I will continue to shop with them from afar! Love the sisters!!!!!
- Marie M
the ButterCup is a small boutique in the heart of the Shenandoah Valley of Virginia. We specialize in unique, inclusive women's fashions, local maker jewelry, accessories, pottery & candles. 

Our Mission at the ButterCup is to build an environment within our community of support, compassion and understanding for each other, our customers and vendors. While exhibiting the highest levels of respect, hospitality, commitment to quality and charity.

Contact Us

Contact

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  • (540) 333-5811

Address

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9431 S Congress St
New Market, VA 22844
United States

Business Hours

Mon:11:00 AM – 5:00 PM
Tue:Closed
Wed:Closed
Thu:11:00 AM – 7:00 PM
Fri:11:00 AM – 5:00 PM
Sat:11:00 AM – 5:00 PM
Sun:11:00 AM – 5:00 PM
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