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the ButterCup

Hi sweet friends! The ButterCup has moved to a new website! Join us there at:
Opening at 11:00 AM
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3 months ago
This is by far my favorite place to shop. I very much enjoy the size variations & gorgeous outfits to be found here. Not only that, but household items, cards, jewelry, purses, bath/body and so much of it is created by local makers. You will surely find something fabulous! ALL of the tops I wear to work are from here (not kidding). Go go go! Shop small businesses! ☺️
- Laura S
a year ago
This is the CUTEST family owned store! If you are looking for comfortable and beautiful clothing, The Buttercup has it! So many sizes with very helpful people to guide you in the right direction. I WILL be back to this store and HIGHLY RECOMMEND this cute boutique to anyone who wants to look great and be charmed by The Buttercup staff who quickly become your family!
- Tricia S
a year ago
We were in the area camping at endless caverns when we came across this adorable boutique. Upon walking in, you are greeted by the kind staff. There is something for everyone in this store! We had the chance to meet the owner and she was extremely relatable and funny. She did all she could to make sure we were satisfied without being pushy at all. Overall, my sister and I had an amazing experience and it is definitely a place we will return to in our future.
- Cortney B

What you will find at the ButterCup

the ButterCup is a boutique in the heart of the Shenandoah Valley of Virginia, with locations in New Market and Woodstock. We specialize in unique, inclusive women's fashions, local maker jewelry, brands with a mission such as ABLE, New Creation VA, World Finds and more. We especially love our Judy Blue Jeans, locally made home items, leather goods and children's section.

Our Locations:
New Market: 9431 S. Congress St.
Woodstock: 120 S. Main St.

We would LOVE to have you join us for our Facebook Live. Wednesday nights at 8pm for our DATE @8. See and Shop New Arrivals!

Our Mission at the ButterCup is to build an environment within our community of support, compassion and understanding for each other, our customers and vendors. While exhibiting the highest levels of respect, hospitality, commitment to quality and charity.

Contact Us


Call now
  • (540) 333-5811


Get directions
9431 South Congress Street
New Market, VA 22844

Business Hours

Thu:11:00 AM – 5:00 PM
Fri:11:00 AM – 5:00 PM
Sat:11:00 AM – 4:00 PM
Contact Us
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