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the ButterCup

Hi sweet friends! The ButterCup has moved to a new website! Join us there at:
Opening at 11:00 AM on Thursday
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7 months ago
This is by far my favorite place to shop. I very much enjoy the size variations & gorgeous outfits to be found here. Not only that, but household items, cards, jewelry, purses, bath/body and so much of it is created by local makers. You will surely find something fabulous! ALL of the tops I wear to work are from here (not kidding). Go go go! Shop small businesses! ☺️
- Laura S
2 years ago
While in town for a girls weekend, my friend and I stopped at this boutique after breakfast next door. The owner, Cristi has great selection of unique clothing and jewelry. Her father, Greg was working with her this day and he was such a delight and a great salesman:) I found a few great must haves while there! Also, if you like leggings like most of us do….she sells the softest pairs I have ever felt…fittingly named butter leggings. Gonna have to sign up for the Live shows on Facebook (Buttercup)!
- Michelle S
2 years ago
I am from out of town, and discovered one of the best stores with the most beautiful people. The clothes are amazing, such a wonderful selection. Some of the softest tops I have ever put on. I so enjoyed having help putting my outfits together, and to size down, wow! What an incredible jewel to find in New Market. Do not miss this shop. I will continue to shop with them from afar! Love the sisters!!!!!
- Marie M

What you will find at the ButterCup

the ButterCup is a boutique in the heart of the Shenandoah Valley of Virginia, with locations in New Market and Woodstock. We specialize in unique, inclusive women's fashions, local maker jewelry, brands with a mission such as ABLE, New Creation VA, World Finds and more. We especially love our Judy Blue Jeans, locally made home items, leather goods and children's section.

Our Locations:
New Market: 9431 S. Congress St.
Woodstock: 120 S. Main St.

We would LOVE to have you join us for our Facebook Live. Wednesday nights at 8pm for our DATE @8. See and Shop New Arrivals!

Our Mission at the ButterCup is to build an environment within our community of support, compassion and understanding for each other, our customers and vendors. While exhibiting the highest levels of respect, hospitality, commitment to quality and charity.

Contact Us


Call now
  • (540) 333-5811


Get directions
9431 South Congress Street
New Market, VA 22844

Business Hours

Thu:11:00 AM – 5:00 PM
Fri:11:00 AM – 5:00 PM
Sat:11:00 AM – 4:00 PM
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