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the ButterCup

A boutique located in New Market specializing in size inclusive women's fashion, accessories, locally made goods & home decor items.
Open today until 5:00 PM
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Meet the Maker - Lovely by Jess

Jul 1, 2021 – Jul 1, 2021

Our Local Maker this week is Jessica. Jessica makes beautiful leather, sparkly studs & thread earrings. I hear she even has some new designs planned for this event. We can not wait for you to meet Jessica and learn more about her story! Bring a friend or two. Refreshments will be served. When you...

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Meet the Makers Series

Jun 17, 2021 – Jun 17, 2021

This Thursday, June 17th we will kick off our "Meet the Makers" series. This week Artful Accents, made by Kathy Alderfer, will be our guest. Kathy will have some exclusive inventory that will only be available at the ButterCup during our event. Come shop the evening away.

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a month ago
Such an adorable boutique! Watching Cristi, the owner, go live has built up my excitement for a great shopping trip. Let's just say it didn't disappoint, I might have walked away with 3 or 4 new outfits and I will be back! 😊
- April B
3 months ago
I am from out of town, and discovered one of the best stores with the most beautiful people. The clothes are amazing, such a wonderful selection. Some of the softest tops I have ever put on. I so enjoyed having help putting my outfits together, and to size down, wow! What an incredible jewel to find in New Market. Do not miss this shop. I will continue to shop with them from afar! Love the sisters!!!!!
- Marie M
5 months ago
Cute new store in New Market. Grabbed some nifty jewelry for a gift. The owner is very friendly and cheery. It's nice to see another family business along Main Street. They even have clothing for men like hats.
- Jon H
the ButterCup is a small boutique in the heart of the Shenandoah Valley of Virginia. We specialize in unique, inclusive women's fashions, local maker jewelry, accessories, pottery & candles.Β 

Our Mission at the ButterCup is to build an environment within our community of support, compassion and understanding for each other, our customers and vendors. While exhibiting the highest levels of respect, hospitality, commitment to quality and charity.

Contact Us


Call now
  • (540) 333-5811


Get directions
9431 S Congress St
New Market, VA 22844
United States

Business Hours

Mon:11:00 AM – 5:00 PM
Thu:11:00 AM – 7:00 PM
Fri:11:00 AM – 5:00 PM
Sat:11:00 AM – 5:00 PM
Sun:11:00 AM – 5:00 PM
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