Your domain registration is pending. Check back in an hour

the ButterCup

Hi sweet friends! The ButterCup has moved to a new website! Join us there at:
Open today until 5:00 PM
Header image for the site


SNOW DAY! We will be CLOSED today, January 7th due to weather. We will re-open at both locations on Saturday, January 8th. Our hours are 11am-5pm. Be Safe Friends!

Call now

Our Winter Hours
Hello Friends! We have updated our hours for the winter season. We hope you find these updated hours helpful. We look forward to welcoming you soon!

Call now

Hi Friends!
We will be CLOSED November 11th-November 13th for a family wedding. We will re-open on Sunday, November 14th. Thank you for your understanding.

Call now

We Love Fall!
Fall has started to arrive at the ButterCup! Here are a few items that we have gotten in recently. Fall T-Shirts, pumpkins, tea towels & Swedish Dish cloths. Come see us or call us for shipping details.

Call now

Back-to-School Special for Teachers!

Aug 1, 2021 – Aug 16, 2021

As a Thank You for all you do for our Children & Community, the ButterCup would like to offer a 20% Discount. Please bring your teacher ID.

Show this code at the store:

Meet the Maker - Lovely by Jess

Jul 1, 2021 – Jul 1, 2021

Our Local Maker this week is Jessica. Jessica makes beautiful leather, sparkly studs & thread earrings. I hear she even has some new designs planned for this event. We can not wait for you to meet Jessica and learn more about her story! Bring a friend or two. Refreshments will be served. When you...

Read More
Learn more

Meet the Makers Series

Jun 17, 2021 – Jun 17, 2021

This Thursday, June 17th we will kick off our "Meet the Makers" series. This week Artful Accents, made by Kathy Alderfer, will be our guest. Kathy will have some exclusive inventory that will only be available at the ButterCup during our event. Come shop the evening away.

Call now


4 months ago
Wonderful clothing & accessories boutique in New Market & another in Woodstock. Can go online to see the owners show new inventory twice a week & reserve items plus request which shop you wish to pick up those items or have them shipped to you.
- Karen C
10 months ago
We were in the area camping at endless caverns when we came across this adorable boutique. Upon walking in, you are greeted by the kind staff. There is something for everyone in this store! We had the chance to meet the owner and she was extremely relatable and funny. She did all she could to make sure we were satisfied without being pushy at all. Overall, my sister and I had an amazing experience and it is definitely a place we will return to in our future.
- Cortney B
11 months ago
This is the CUTEST family owned store! If you are looking for comfortable and beautiful clothing, The Buttercup has it! So many sizes with very helpful people to guide you in the right direction. I WILL be back to this store and HIGHLY RECOMMEND this cute boutique to anyone who wants to look great and be charmed by The Buttercup staff who quickly become your family!
- Tricia S

What you will find at the ButterCup

the ButterCup is a boutique in the heart of the Shenandoah Valley of Virginia, with locations in New Market and Woodstock. We specialize in unique, inclusive women's fashions, local maker jewelry, brands with a mission such as ABLE, New Creation VA, World Finds and more. We especially love our Judy Blue Jeans, locally made home items, leather goods and children's section.

Our Locations:
New Market: 9431 S. Congress St.
Woodstock: 120 S. Main St.

We would LOVE to have you join us for our Facebook Live. Wednesday nights at 8pm for our DATE @8. See and Shop New Arrivals!

Our Mission at the ButterCup is to build an environment within our community of support, compassion and understanding for each other, our customers and vendors. While exhibiting the highest levels of respect, hospitality, commitment to quality and charity.

Contact Us


Call now
  • (540) 333-5811


Get directions
9431 South Congress Street
New Market, VA 22844

Business Hours

Mon:11:00 AM – 5:00 PM
Thu:11:00 AM – 5:00 PM
Fri:11:00 AM – 5:00 PM
Sat:11:00 AM – 4:00 PM
Sun:11:00 AM – 3:00 PM
Contact Us
Message sent. We'll get back to you soon.